Three plans, one source of truth.
From free exploration to institutional intelligence with API and AI briefings. No long contracts on Free or PRO.
Every audience has its ideal plan
Looking for your home or apartment
Explore zones, affordability calculator, address analyzer, interactive map, 2 briefings/month.
Free plan → see detail ↓ SellerWant to know the right price
Exact comparables, P10/P90 percentiles, Seller briefings with re-pricing plan and expected DOM.
PRO plan → see detail ↓ InvestorLooking for yield + cap rate
20 Investor briefings/month with Buy/Wait/Avoid verdict. Heatmap, momentum, opportunity score.
PRO plan → see detail ↓ Bank · Broker · DeveloperYour team needs raw data
REST API, unlimited briefings, white-label PDF/DOCX, 5 seats, dedicated onboarding.
Enterprise plan → see detail ↓Explore the market. No credit card.
- Live pulse + featured zones
- Interactive map (heatmap + zones)
- Affordability calculator
- Address analyzer (/entorno)
- Weekly bulletin (10 sources)
- Top 5 zones with basic stats
- Save zones to your dashboard
- 2 AI briefings per month (Investor / Developer / Broker)
- Advanced intelligence (heatmap, P10/P90, DOM)
- Property briefings (Seller, Bank)
For agents, investors and professionals who need real data.
- Everything in Free
- 20 zone briefings/month (Investor·Developer·Broker)
- 5 property briefings/month (Seller·Bank)
- Full intelligence: medians, P10/P90, IQR
- Zone × bedrooms heatmap
- Weekly historical trends
- Repricing radar + opportunity score
- Lifecycle (DOM, probable sales, stale)
- Map with PRO markers (not just heatmap)
- Weekly email alerts
- Export 50 listings/month CSV
- Extra briefings: $3 zone · $5 property
For banks, funds, brokerages, developers and consultancies.
- Everything in PRO
- Unlimited AI briefings (5 personas)
- Documented REST API
- PDF/DOCX reports with your brand (white-label)
- Unlimited export (CSV, Excel, JSON)
- Project and development data
- Absorption rate and net velocity by zone
- Multi-user (5 seats)
- Full history since tracking started
- Monthly consulting session (1h)
- 24h response SLA
PRO prices in Quetzales · Enterprise billed in Quetzales (USD optional for international) · Cancel PRO anytime · Payments via Recurrente (card · transfer · more)
5 personas, 5 angles on the same data
Institutional analysis generated with GPT-4o over all REAL NOW data. Clear verdict Buy / Wait / Avoid in 90 seconds.
Feature by feature
| Feature | FREE | PRO | ENTERPRISE |
|---|---|---|---|
| Live pulse + featured zones | ✓ | ✓ | ✓ |
| Interactive map | Heatmap | Heatmap + markers | Full + POIs |
| Affordability calculator | ✓ | ✓ | ✓ |
| Address analyzer (/entorno) | Basic | 11 panels | 11 panels |
| Zones with visible stats | Top 5 | All 25 | All 25 |
| Save zones to dashboard | ✓ | ✓ | ✓ |
| Median $/m² · P10/P90 percentiles · IQR | — | ✓ | ✓ |
| Zone × bedrooms heatmap | — | ✓ | ✓ |
| Weekly historical trends | — | ✓ | ✓ |
| Lifecycle (DOM, sales, stale) | — | ✓ | ✓ |
| Repricing radar + opportunity score | — | ✓ | ✓ |
| Zone briefings (Investor·Developer·Broker) | 1 / month | 20 / month | Unlimited |
| Property briefings (Seller·Bank) | — | 5 / month | Unlimited |
| Extra briefings (pay-per-use) | $5 / $10 | $3 / $5 | Included |
| Weekly email alerts | — | ✓ | ✓ |
| Construction licenses | Annual | By zone | + Projects |
| Weekly bulletin (10 public sources) | ✓ | ✓ | ✓ |
| Documented REST API | — | — | ✓ |
| CSV / Excel export | — | 50 / month | Unlimited |
| Branded reports (white-label) | — | — | ✓ |
| Multi-user (seats) | — | 1 | 5 |
| Project and development data | — | — | ✓ |
| Monthly consulting (1h) | — | — | ✓ |
| 24h SLA | — | — | ✓ |
Questions before subscribing?
Where does the data come from?
We aggregate boletines, public registries and editorial sources across 7 LATAM countries (real estate signal feeds + construction-license public data). The pipeline runs daily, cross-checks sources to dedupe, and history is stored in PostgreSQL for real statistical analysis. We do not expose raw listings publicly — only aggregates.
What is the difference between a portal average and REAL NOW medians?
Simple averages are misleading: a mansion in Zone 14 inflates the entire zone average. The median is more honest. REAL NOW uses median + IQR + P10/P90 percentiles so you see the real price range, not a number that distorts reality.
How do briefing quotas work?
Each plan has a monthly quota. Free includes 2 zone briefings/month, PRO includes 20 zone + 5 property briefings/month, Enterprise is unlimited. If you need more on Free or PRO, you can buy extras via Recurrente: $5/$3 zone, $10/$5 property (cheaper on PRO). Quotas reset on the 1st of each month.
Can I cancel PRO anytime?
Yes. No minimum contract or penalty. Monthly billing, cancel from your account and keep access until the end of the paid period.
What payment methods do you accept?
We accept payments via Recurrente (LATAM gateway): credit/debit card (Visa, Mastercard), bank transfer and other local methods. Enterprise billed in Quetzales by default; international clients may request invoicing in USD.
How are "probable sales" detected?
We track each listing weekly through its lifecycle. When a property disappears from sources that retire inventory without appearing on others, we mark it "probably sold". It is a proxy — it does not replace a public deed registry — but it is the closest available indicator of transactional activity in LATAM today.
What if my zone of interest is not covered?
We cover 7 LATAM countries (Guatemala, El Salvador, Honduras, Costa Rica, Belize, Dominican Republic, Panama) with 196+ curated zones and ~80,000+ active listings. Mexico is on the roadmap. Enterprise clients can prioritize specific geographic coverage.
Is REAL NOW a real estate broker?
No. We are an intelligence and data platform — analytics-first, not a marketplace. We do not facilitate transactions or take commission. You see the data, make your decision, and contact the agent directly.
Can you integrate the API with my internal system?
Yes — the documented REST API ships with Enterprise. It includes endpoints for aggregated listings, AI briefings, market snapshots and bulk exports. Technical onboarding included in the plan. Talk to sales for integration cases (brokerage CRMs, bank appraisal models, internal dashboards).
Ready to stop guessing?
Start free today, activate PRO when you are ready. No commitment.